this post was submitted on 12 May 2024
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Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

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[–] UnderpantsWeevil@lemmy.world 13 points 6 months ago (21 children)

The devil's bargain that the American Middle Class struck in the 70s was that women would enter the labor force and all the domestic work would be handled by a professional service sector. Rather than cooking at home, we all eat out at cheap kitchens. Rather maintaining a home, we just rent. Rather than spend a day cleaning, we have dishwashers and rumbas and cheap immigrants to do maid work. Rather than spending time outdoors, we get a gym membership. Rather than providing child care ourselves, we outsource to daycare centers. Etc, etc.

That deal has been breaking down since at least the Housing Crisis of '08, but its really kicked into high gear after COVID. What was supposed to be cheap industrialized outsourcing has climbed in cost by leaps and bounds.

You can argue that the original deal sucked. Establishing a permanent underclass to do the grunt labor of civilization had all sorts of awful knock on effects, not the least of which was the food getting saltier and sugarier and generally more awful for our physical health.

But the alternative is what? Tell half the population to get back in the kitchen? Boycott Big Agriculture? Just eat smaller portions?

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[–] someguy3@lemmy.ca 13 points 6 months ago

I think they all tried to become semi-fancy to compete with restaurants, instead of focusing on being cheap, cheap, cheap.

[–] JudahBenHur@lemm.ee 13 points 6 months ago (2 children)

I went through the burger king drive through a few weeks ago and got just a crispy chicken sangwich and the girl said €7.45 and I couldn't fucking believe it. I kept the receipt to show my wife. I also made sure we got a loaf of bread and some lunch meat to make sandwiches for the last few weeks. Honestly fuck those people

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[–] __init__@programming.dev 11 points 6 months ago

Makes it easier to not eat that trash.

[–] gravitas_deficiency@sh.itjust.works 11 points 6 months ago (3 children)

Nothing has made me cook at home more than fast food prices.

I mean… the reason isn’t good, but the outcome is. Maybe this’ll actually make a dent in the obesity epidemic, which fast food exacerbates immensely.

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[–] CosmicCleric@lemmy.world 10 points 6 months ago (13 children)

In theory this will mean a more healthy population, as people start cooking food at home, instead of eating fast food.

Sucks for people on the move though.

~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~

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[–] slurpinderpin@lemmy.world 10 points 6 months ago (13 children)

Taco Bell’s app is a game changer, can still get a box for like $6. But that’s the only place I’ll get fast food anymore

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[–] GiovaMC1@lemy.lol 9 points 6 months ago (2 children)

I can make tastier, cheaper and healthier burguers than McDonald's at home faster than the delivery itself. It's just a matter of practice. I really don't get how they can justify their prices at this point.

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[–] TheReturnOfPEB@reddthat.com 8 points 6 months ago* (last edited 6 months ago) (2 children)

What also stinks is that most apartment rentals have a kitchen that has enough cabinets to store:

  1. food
  2. plates and glasses
  3. pots and pans

CHOOSE ONE

so eating take out or fast food is practically required.

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