this post was submitted on 30 Jul 2024
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During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[–] AeonFelis@lemmy.world 14 points 3 months ago (3 children)

There’s also a discussion about a subscription-based service and a deeper focus on AI.

This line made me think that maybe the subscription was a different thing? So I googled and found this interview: https://www.theverge.com/24206847/logitech-ceo-hanneke-faber-mouse-keyboard-gaming-decoder-podcast-interview:

I’m going to ask this very directly. Can you envision a subscription mouse?

Possibly.

And that would be the forever mouse?

Yeah.

So you pay a subscription for software updates to your mouse.

Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.

But it’s a mouse.

But it’s a mouse, yeah.

I think consumers might perceive those to be very different.

[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.

Okay...

Also from that interview:

Some only have a mouse or only a keyboard, but many of them have both. But the thing that shocked me was that the average spend on that globally is $26, which is really so low. This is stuff you use every day, that sits on your desk every day, that you look at every day. That’s like the price of four coffees at Starbucks or less than a Nike running shirt. There is so much room to create more value in that space as we make people more productive — to extend human potential.

Guys, you are not giving Logitech enough money! You can do better!

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[–] 299792458ms@lemmy.zip 14 points 3 months ago

So its a 'Forever Mouse' as long I 'Forever Pay'

[–] mp3@lemmy.ca 12 points 3 months ago* (last edited 3 months ago) (3 children)

Yeah that's gonna be a no for me dawg.

Last mouse I bought from them had a 2 years warranty. I thought okay fine. 1½ year after purchase, it started double-clicking.

Reached out to customer service, proof of purchase and everything. Agree that mouse need to be replaced, so they send me a new mouse, but for some reason they shipped it from the US to Canada and the custom duty was almost the price of a new mouse.

Big wtf, next time I'll ask for either a refund or some kind of way to get a free replacement from a store in Canada..

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[–] ScreaminOctopus@sh.itjust.works 12 points 3 months ago (1 children)

I'm not sure Logitech can build a forever mouse anymore with the way their QA's gone. Who's buying new mice regularly anyway?

[–] Krackalot@discuss.tchncs.de 10 points 3 months ago

I've owned a g502 for over a decade now. I know their products are such shit now, I don't know what I'll do when it breaks. Definitely not get a mouse subscription, at least

[–] TrickDacy@lemmy.world 12 points 3 months ago* (last edited 3 months ago)

I think this idea is even stupider than it seems, and that's already pretty fucking bad. I don't think this idiot understands that people who still buy mice are people who didn't "upgrade" to iPads or just use their phone as their only computer. We are power users, and are more likely to smell the bullshit than anyone else.

[–] n3cr0@lemmy.world 9 points 3 months ago (2 children)

Logitech already offers a forever mouse for many years: G502. There is noting more to add to a perfect and lasting mouse.

And now they want to reinvent the wheel? Sounds like this is already going wrong.

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[–] systemglitch@lemmy.world 9 points 3 months ago (1 children)

I was a flunky of Logitech for most of my life, but after multiple mice in a row that developed the double click issue in far too short a time, I have vowed to never buy another.

I've been super happy using simple, cheap assed mice and I can't tell the difference in the slightest.

$20 mice ftw.

[–] GooseFinger@sh.itjust.works 12 points 3 months ago* (last edited 3 months ago) (9 children)

If you have basic soldering skills and care enough to do this, the mouse buttons can be replaced for less than a dollar each. Not that this excuses Logitech's poor QA, but my ~~g502~~ g305 will last damn near forever if I keep replacing the switches like I have been.

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[–] thefrankring@lemmy.world 9 points 3 months ago (1 children)

You're supposed to get fucked and enjoy it.

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[–] rdrunner@lemmy.world 8 points 3 months ago

Maybe they could focus on making better mice! The super light x 2 is falling behind more and more every year

[–] Croquette@sh.itjust.works 8 points 3 months ago

Buy a ploopy mouse and have your mouse forever. It is fully open sourced with QMK software.

[–] Leate_Wonceslace@lemmy.dbzer0.com 8 points 3 months ago* (last edited 3 months ago)

If I made my thoughts known about this development, I'd be permanently banned from lemmy.world.

[–] PanArab@lemm.ee 7 points 3 months ago (6 children)

I will continue buying cheaper (and wired) mouses from no-name Chinese brands.

[–] Buffalox@lemmy.world 5 points 3 months ago

I have a Steelseries Rival 3 I've used for years now, it's a lower end cheap one, but the quality is really good, and it's still as good as new.

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[–] signor@lemmy.world 7 points 3 months ago

Why my favorite mouse company gotta start with this bullshit. GOT-DAMN!

[–] simplejack@lemmy.world 7 points 3 months ago (2 children)

Reminds me of what happed to GE’s lighting division. They used to have a steady stream of income from people replacing burned out bulbs. The CFLs and LED bulbs came in.

GE made a ton of money selling the new bulbs to homes, businesses and cities, but then the money dried up because the new bulbs lasted way longer.

Then they started scrambling to do weird shit with lighting. Like cramming cameras and sensors into bulbs so lights could be used for surveillance in cities and stores. They were basically struggling to find a new reason why you’d want to by a new bulb.

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[–] FlashZordon@lemmy.world 6 points 3 months ago

Oh God if they put AI in the MX Master Mice then I'm boned.

[–] orca@orcas.enjoying.yachts 6 points 3 months ago

Not everything has to be a subscription.

Unless you’re a greedy CEO. Then everything should be a subscription!

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