Technology

59574 readers

4254 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

1296

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

488 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

(page 5) 50 comments

sorted by: hot top controversial new old

[–] Ginger666@lemmy.world 8 points 7 months ago (5 children)

The next step is they have cameras installed on them so they can watch you and detect the best time to play ads.

How much further are we away from commercials beamed into our dreams?

[–] zalgotext@sh.itjust.works 6 points 7 months ago

"Drink verification can"

load more comments (4 replies)

[–] deur@feddit.nl 6 points 7 months ago (5 children)

Does nobody in this thread know about HDCP? This wouldn't fly at all.

[–] ulterno@lemmy.kde.social 6 points 7 months ago

HDCP signal is decoded by the TV before being displayed on the screen. The TV has complete control over what is shown to you.

Don't get it wrong: HDCP was not made to protect user interests, but specifically for the publisher and display device OEMs who subscribe to it.

load more comments (4 replies)

[–] bappity@lemmy.world 6 points 7 months ago (2 children)

what an excellent extra reason to not use hdmi

load more comments (2 replies)

[–] superfes@lemmy.world 5 points 7 months ago (3 children)

Uhhhg

Someone tell me there's an OSS Roku like system out there >_>

load more comments (3 replies)

[–] MightyMembrane@lemm.ee 5 points 7 months ago (1 children)

If they decide to go through with this I will literally replace every Roku TV I own, fuck that shit!

load more comments (1 replies)

load more comments