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The original was posted on /r/hobbydrama by /u/GoshDarnBatgirl on 2025-04-30 18:16:30+00:00.
Sometimes dead is better.
- Stephen King
On rare occasions, a hobby drama occurs that's hardly a drama at all. There is no uproar. There's not really even any Discourse. In these rare moments, a fandom reaches an equilibrium where everyone experiences only one, shared emotion: confusion.
This writeup concerns one such incident. Today I'll be providing an autopsy on the very, very brief life and re-death of Shepard's Death Statue.
Note: This write-up references a major in-narrative event that occurs at the beginning of Mass Effect 2 (released in 2010 and re-released in 2021). It's impossible to do this write-up without referencing that event. For those reasons, I've decided not to use spoiler tags. Proceed at your own risk.
Important Background
This Incident involves tie-in merch for an event that happens in-game, so here's a quick background.
Mass Effect is a series of science-fiction RPGs produced by BioWare. In the original trilogy of games, players control a customizable character - Commander Shepard. Players can choose their Shepard's gender, backstory, class, and make decisions on their behalf in the games (including which companion NPC to romance). If players don't want to customize the appearance of their Shepard, they can choose one of the default options. To make a distinction between body types, Shepard is often described as "MaleShep" or "FemShep" in the fandom.
The BioWare Gear Store is the officially-licensed seller of merchandise for BioWare games. They sell clothing, collectibles, body pillows, and statues. Their statues were and continue to be a popular merchandise item. The Mass Effect statues typically depict popular romanceable characters or one of the default Shepards.
Shepard's Death is a dramatic scene that happens right at the beginning of the second Mass Effect game. You can watch it on YouTube for the full experience, but as a quick summary: Shepard's starship The Normandy is hit by a sudden attack from an unknown enemy. The player controls Shepard as they scramble to evacuate their crew. One crew member refuses to leave until the last moment, culminating in a dramatic moment where Shepard sacrifices themselves to save them. We see Shepard float in space as air hisses from their damaged spacesuit - the title credits slowly fading in as we watch Shepard flail and eventually go still. It's definitely a memorable moment. The BioWare Gear Store decided to make it even more memorable.
No One's Ever Really Gone
On June 12, 2023 The BioWare Gear Store added a new product listing, accompanied by a press release. You can click on those links for archived versions of each (text is also copied below) or just explore some of the photos directly:
I strongly recommend clicking on those links to see the actual photos of the product. Words truly fail to capture them. However, we do have some words direct from the listing:
DIE ONCE, COME BACK STRONGER
The Mass Effect Shepard’s Death Statue depicts Mass Effect 2’s dramatic opening scene: Commander Shepard expelled from a crumbling Normandy and hurtling through space to her untimely demise. Only 2,000 pieces are available worldwide and each statue comes with a Certificate of Authenticity.
The press release includes a few more descriptive details:
In that final moment, with the Normandy blasted to smithereens, Shepard found themselves adrift in the abyss of space with seemingly no hope for survival. The Mass Effect Shepard’s Death Statue captures the dramatic moment of Commander Shepard's tragic demise, leaving an indelible mark on every fan's heart.
With impeccable attention to detail, the statue portrays a female Shepard suspended above a shattered piece of the Normandy by two transparent acrylic posts. Shepard, in her black N7 armor, is seen floating in a dynamic pose with exquisite detailing to replicate her in-game look. Likewise, the ravaged piece of the Normandy features lifelike dents and weathered details.
The press release also gives collectors some inspo for displaying this unique piece:
Whether displayed along with your gaming collection or as a conversation starter in your living space, the statue serves as a reminder of the powerful narrative and emotional impact the Mass Effect series has had on gamers around the world.
So...yes. We have a collectible statue depicting a beloved character's corpse as it drifts into space. Definitely a conversation starter.
The comments sections on social media posts accompanying the press release were filled with confusion and a hearty supply of quips. Many commenters thought it was a gag For the most part, this statue wasn't deemed Offensive it was just....odd*. Most of the statues on the BioWare Gear Store depict characters lounging or posing - with perhaps an occasional mid-fight pose. A monument to Shepard's dramatic demise wasn't exactly something fans were clamoring for.
**The Mass Effect fandom is never 100% in agreement so there were some rumbles. Most of the actual criticism was the lack of merchandise at the time featuring FemShep and the choice to make one of the few statues available depicting her death. For the most part, this criticism was left in comment sections, not whipped up into a call to action for BioWare.*
The Re-Death of Shepard's Death
The same day they went up, the listing and the press release were quietly removed. A statement was posted to the BioWare Gear Store's Twitter, and anyone who pre-ordered the statue was sent an email with similar language:
Hi all,
Earlier today, we announced the sale of our latest Mass Effect Shepard statue. This statue was intended to be part of a series, commemorating some of the key and most emotional moments in the series. The way we announced it did not convey that properly, nor does it give the moment in the series the credit it deserves.
As a result, we'll be pausing sales on the statue until we can share the larger plan with you.
Thank you,
BioWare Gear Store
In a poetic way, the story of the Shepard's Death statue echoes the scene it was created to capture. A sudden and unexpected moment that creates uncertainty and anticipation of what will come next. In the game, Shepard returns from the dead. In our world, that larger plan never did reveal itself. But it did certainly start a conversation.
....
References:
BioWare Gear Store Press Release (via the Wayback Machine)
BioWare Gear Store Product Listing (via the Wayback Machine)