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The original was posted on /r/hobbydrama by /u/ICanLegoThat on 2025-01-30 14:58:12+00:00.
The LEGO company has had a pacifist vibe from the start: the LEGO name is a shortening of the Danish words “Leg Godt,” meaning “play well”. Co-founder Godtfred Kristiansen said of their company: “Our idea has been to create a toy that prepares the child for life – appealing to its imagination and developing the creative urge and joy of creation that are the driving forces in every human being.”
Nutshell geopolitical history: Denmark enters WWII as a neutral country, becomes a protectorate of Germany, ends up under full military occupation until the Allied victory. Ole Kirk Christiansen, the Danish carpenter who founded The LEGO Group, lives through the Nazi occupation and serves as a local resistance leader in Billund, and marks the end of the war with the production of a wooden toy pistol, the Halvautomatisk Legetöjspistol (‘Semiautomatic Play Pistol”), aka Fredspistol (“Peace Pistol”) — the company’s first toy-specific patent.
In 1947, the company purchased a plastic injection moulding machine and evolved into plastic toys, including a self-loading, rapid-firing toy pistol. The gun was produced in 1949 and became one of the LEGO company's biggest sellers in the years just after the War.
LEGO was introduced in the USA in 1962, just as the Vietnam War was escalating and the nation’s appetite for violence was waning. As a result, LEGO avoided militaristic themes and even avoided producing parts in "drab green” (excluding trees and baseplates), to make it more difficult to build army vehicles.
Instead, LEGO marketed its bricks to the next generation of artists, designers, and architects. A 1966 LEGO ad shouts the word “Peace” above an image of a child’s creations: “There is, in this nervous world, one toy that does not shoot or go boom or bang or rat-a-tat-tat. Its name is LEGO. It makes things.”
In a 1978 set (#375-2 Castle, aka the famed “Yellow Castle”), LEGO debuted its first weapons: a sword, halberd, and lance. In 1989, the Pirates theme introduced guns and cannons. In 1995, the Aquazone theme brought harpoons and knives. In 1996, the Wild West theme added rifles and revolvers.
But the doors blew open in 1999, when LEGO won the Star Wars franchise, adding lightsabers and blasters to the arsenal. The Star Wars theme launched a trend of licensed LEGO franchise products and the number of weapons has only grown across the Indiana Jones, Marvel, Batman, and Lord of the Rings themes, among others.
As minifigure weapons have proliferated, the minifigures themselves have been getting angrier: in 2013, researchers at New Zealand's University of Canterbury examined 3,655 LEGO figure faces manufactured between 1975 and 2010 and found “the trend is for an increasing proportion of angry faces, with a concomitant reduction in happy faces.” The happy/angry balance has slowly been moving away from the former, and towards the latter.
Three years later, in 2016, the University of Canterbury dove back into the LEGO bin with another study on weapons and concluded the proportion of sets that included weapons increased by an average of 7.6 percent annually, ever since the Yellow Castle broke ground in 1978. There was an average 11.7 percent increase of “nonverbal psychological aggression” which included perceived instances of “forcing, subjection … intimidation, violating one’s human rights … and scorning gestures.” Around 40% of all LEGO catalog pages contained some type of violence, while 30% of currently-available LEGO sets included at least one weapon piece.
LEGO has countered criticism by making a distinction between conflict and violence. Amanda Santorum, a brand manager at LEGO: “We do not make products that promote or encourage violence. Weapon-like elements in a LEGO set are part of a fantasy/imaginary setting, and not a realistic daily-life scenario.”
In a 2010 report, the company stated:
”The basic aim is to avoid realistic weapons and military equipment that children may recognize from hot spots around the world and to refrain from showing violent or frightening situations when communicating about LEGO products. At the same time, the purpose is for the LEGO brand not to be associated with issues that glorify conflicts and unethical or harmful behavior. We have a strict policy regarding military models, and therefore, we do not produce tanks, helicopters, etc. While we always support the men and women who serve their country, we prefer to keep the play experiences we provide for children in the realm of fantasy.”
But there have been mis-steps. In 2020, LEGO released a set for the V-22 Osprey, an aircraft used by the American and Japanese militaries, with no non-military variants. The release earned protests from the German Peace Society – United War Resisters (DFG-VK), a 130-year-old anti-war group. The DFG-VK launched a petition and issued a press release, citing the V-22 Osprey’s involvement in Middle East conflicts, and even quoted the LEGO company’s own 2010 report to highlight its hypocrisy.
The LEGO company pulled the Osprey from inventory. In a press release, LEGO explained:
“The LEGO Technic Bell Boeing V-22 Osprey was designed to highlight the important role the aircraft plays in search and rescue efforts. While the set clearly depicts how a rescue version of the plane might look, the aircraft is only used by the military. We have a long-standing policy not to create sets which feature real military vehicles, so it has been decided not to proceed with the launch of this product. We appreciate that some fans who were looking forward to this set may be disappointed, but we believe it’s important to ensure that we uphold our brand values.”
The V-22 Osprey became a collector’s item overnight, with listings as high as $1,000 for a set that would’ve retailed at around $120.
LEGO blog The Brothers Brick noticed the LEGO company’s position on military depictions isn’t so cut-and-dry. Years earlier, in 2014, the LEGO Creator line produced vehicles that mimic the Apache helicopter and even the V-22 Osprey itself — albeit with bright cheery colors.
And don’t forget the Indiana Jones line, which includes depictions of WWII-era military vehicles — including a Nazi flying wing bomber and a Pilatus P-2 with markings for the Luftwaffe.
Officially, LEGO has never produced a military-themed set, with two exceptions: the Star Wars line (which has militaristic elements), and the green Toy Story soldiers.
To fill the gap in the market, LEGO fan conventions have evolved into one-half artistic showcase, one-half black market arms bazaar, in which vendors offer minifigure-scale weapons, decals, accessories, and custom, brick-by-brick military-themed models spanning multiple eras, regions, and wars (the company’s “no drab green” policy is long-gone; LEGO comes in every color under the sun). The LEGO company does not endorse these products or their ideology, but tolerates the practice (with stipulations).
LEGO generally turns a blind eye, until it can’t. In 2020, amid ongoing protests following the death in police custody of George Floyd. LEGO requested the removal of more than 30 police-themed products, including the City Police Station, Fire Station, Police Dog Unit, Patrol Car, Fire Plane, Mobile Command Center, Police Highway Arrest — even the LEGO City Donut Shop Opening set and the LEGO Creator version of the White House.
LEGO is what it always has been: whatever the builder wants it to be. If you want a peaceful experience, you’ll find it (I recommend the botanical line).
But if you want LEGO to shoot or go boom or bang or rat-a-tat-tat, don’t worry — you’ve got options.