
“I don’t think that Game Changer gets meaningfully more ambitious than this season without me getting arrested,” Sam Reich — CEO of Dropout but, more pertinently, host of its flagship competition series, Game Changer — tells Polygon.
Seven seasons in, Game Changer has hosted miniature versions of half a dozen reality shows, pulled off even more unique feats of intricately constructed mindfuckery, and variously terrorized, rewarded, thwarted, and bamboozled Dropout’s expansive cast of comedians, writers, and online personalities for half a decade.
So when Polygon sat down with Reich on the occasion of this Monday’s season premiere, we naturally asked how he handles the expectation of ever-escalating surprises the show has created for itself. But Reich isn’t sweating.
“I will say this is the first season we’ve ever done where we’ve ended the season and I’ve been like, You know what? We could probably rest here,” he said, laughing.
Which may only make a lot of fans all the more curious about what Reich has up his sleeve (metaphorically, anyway). For more on what he’s learned from Dropout’s growth in the two years since it dropped the CollegeHumor brand, how we’re probably reading too much into teaser trailers, and what his personal favorite moments of Game Changer’s already ambitious season premiere were, read on.
[Ed. note: This interview has been edited for structure and clarity.]
Polygon: Living up to Game Changer seasons past aside, is it stressful when fans put their detective hats on and try to sift truth from the vapor of nuance, en masse?
Sam Reich: God, what a fantastic question. Look, I love the detail-orientedness of our fans. I just sometimes wish they understood how panicked and last minute a lot of our decision making is [laughs], and when they really get into the weeds, I start to go, Oh, if only you knew how much you were giving us too much credit.
Independent of fan reaction, how much do you stress about the thought “How are we going to top this next season?”
I think a few seasons ago I did stress out about it quite a bit and I can safely say… So, I’m now on the set of Make Some Noise; we’re about to shoot a season of Make Some Noise. And after that we’ll turn around and we’ll open up the Game Changer writers’ room again. And I can safely say that I have zero idea what we’re going to do in season 8, like, not the faintest. And at this point I’ve been around the sun enough with this show that that doesn’t stress me out at all.
This is a question purely out of my own edification: When you let Caldwell Tanner, Kiana Mai, and Nathan Yaffe draw dicks all over the set last season, was that because you knew you were going to tear it down and rebuild?
We did repaint the flats, and they are in this new season. We were looking through the lens, I think it was day one or day two, at one of those filters that will show you where the light changes, even subtly. And we suddenly saw dicks that were not visible to the human eye. So they are still there, but you just need a little bit of infrared in order to see them.
That’s a great Easter egg for the fans, I’m sure. The last time we chatted was for Dropout’s fifth anniversary, and the company and the show lineup has grown so hugely since then. What do you feel like you’ve learned about how to grow the creative project of Dropout without it getting bigger than it’s possible to get your arms around?
I think we’re still learning that, to be honest with you. There’s a few different components of that. There’s new opportunities being presented to us. [The Gauntlet in the Garden] is one of those opportunities where we feel like we should seize upon these even though it does feel like a lot to chew on. And then there’s all of this new programming, which we’ve only really even just figured out the better means of supporting creatively. I’m really proud of the work that we’ve done, but I think it’ll get better all the time by virtue of us being able to wrap our heads and our arms around it even a little bit better.

If I could slap one big label across the forehead of this company, it would be “work in progress.” We have been talking a lot recently about how we can’t be perfectionists, that we should strive for “A minus,” otherwise we’re just never going to be able to get the job done. [laughs]
What do you think the percentage is — and maybe it’s a 100% and 0% — between stuff that comes from you and the Dropout producers room going to performers and going, Hey, we have this idea, we think you would be great for it, would you do it with us? Or Dropout folks coming to you and saying, I have this idea. Is it something you’d be interested in?
I’ll give you an honest answer to that, which is that up until incredibly recently, there are almost no examples of a Dropout cast member coming to us with an idea. All of our stuff, all of our ideas were hatched internally by a combination of, like, myself, Paul Robalino, David Kerns, and select other people in our development committee. That is beginning to change pretty quickly, which is to say — we are not taking outside pitches. God forbid you should publish that [laughs]. God forbid.
But we are beginning to collaborate more in-depthly with people that we’re enthused about. To say, “What is your show?” And that is kind of a little bit more like us singling out creatives that we’re excited about.
You’ve talked before about how you’ve considered home video releases for Dropout content. I figure if you’d figured that out you would either have announced it already, or would be staying mum in preparation for an announcement, but nevertheless, should fans expect that any time soon?
Still haven’t figured it out. Part of the problem is just the limits of these media in terms of how much data they contain. We learned that doing just season 1 of Fantasy High would be like 10 DVDs. So it’s just complicated from a sheer nuts and bolts standpoint.
We’ve taken it back to the ’90s era, where one VHS tape could hold two episodes of Star Trek: The Next Generation**.**
Exactly! Exactly.
Coming back around to Game Changer season 7, which responses to the prompts in “One Year Later” were you most impressed by?
[Ed. note: The rest of this piece contains spoilers for the premiere of Game Changer season 7.]

If I’m going to single anything out, it’s probably going to be Lou’s band. The reason why, is because Lou, dangerously, did one of the most public things, out in front of the audience. Like, launching [the band] Paraloubis, launching music, putting on events? There were remarkably few people — some people, but few people — who guessed that it was anything to do with Game Changer. Which I was really concerned about!
The fact that he pulled that off and made it seem so, just, organic to him, I think people will be really surprised to learn. To me, that’s one of the real payoffs of this episode. If you’re following these folks, you will have seen trappings of this that you’re now learning are actually a part of Game Changer, when you didn’t realize it.
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I mean, Vic impressed me through and through with some of their responses, which I happily deducted points from them for, because they were so funny and yet completely irrelevant to what I asked for. Investment Account, Inc. made me laugh so much. Vic’s musical! The entirety of [The Voicemail the Musical] is coming out as a part of the BTS video. I didn’t see it on stage. And if I had seen that whole musical, I probably would’ve awarded them the three points, because it is a masterpiece.
And then, Jacob’s magic trick, which, frustratingly, he still won’t tell me how he did it.
To close out I want to get back to fans putting on their detective hats. Am I reading too much into the themed exit sign and the “far away” lines in your teaser? Because you’ve talked before about taking the show to splashy other locations.
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