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Improving online advertising through product and infrastructure | The Mozilla Blog
(blog.mozilla.org)
this post was submitted on 03 Oct 2024
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I'm honestly not against this. I know a lot of people will be furious with Mozilla about doing anything related to advertising, but as the article says:
We may dislike ads, but the vast majority of internet users are not going to engage with content that requires you to pay up front. Creators and journalists need money to survive, and currently, ad-supported viewing is necessary for that to happen.
Instead of just hoping that advertising somehow goes away, I'm glad that Mozilla is working on ways for ads to exist without mass individual user tracking. I wish it wasn't necessary, but wishing won't change the world.
The only way out of this is to block advertising. I, personally, think that you should not have a website if you can't pay for it yourself, but the only acceptable kind of website income is a paywall. If you just have "better advertising", advertising will never go away. And I hate ads.
Consider this: every website where you block ads is now inaccessible to you. How did that belief work out?
And if everyone blocked ads and couldn't see sites that insisted on advertising, how would that work out for the websites?
Totally fine. That website does not at all benefit from your presence if you're not paying them in any way (unless it's a social media website).
Why have content on the web at all if it can't be viewed by anyone? Even if generated with an intention to generate profit, there is no opportunity to do so if no one is looking at it.
Plenty of sites operate on advertising or paywall based methods or additional services beyond what they publicly offer.
The web is a lot of things not just free "journalism" and personal blogs.
This argument that all websites should just be free content that the author not only takes the time to write but actively loses money to host is just not realistic.