this post was submitted on 20 Jan 2025
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FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing' (www.pcmag.com)
submitted 2 days ago by cm0002@lemmy.world to c/technology@lemmy.world
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Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices. 

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] dbkblk@lemmy.world 20 points 2 days ago* (last edited 2 days ago) (12 children)

Why don't Americans put pressure on legislation like Europeans did with the GDPR?

[–] Boddhisatva@lemmy.world 19 points 1 day ago (2 children)

Because, for the last four or five decades, the wealthy in America have used assorted media to foment never ending religious, economic, and racial culture wars between different elements of the middle and lower classes. That constant state of conflict keeps the American people from ever being able to unite and accomplish anything at all.

[–] dbkblk@lemmy.world 3 points 1 day ago

That's sad :/

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