this post was submitted on 03 Jul 2023
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So why is Matrix allowed to survive when XMPP (the original protocol that made messaging apps interoperable) was killed when it started to thrive?
Google. XMPP was getting a lot of traction so Google started to support it in it's chat clients but then after they got people on Google products they slowly stopped making all features XMPP compatible. This caused non Google XMPP clients to have a sub part experience. This pushed people to switch to Google or lose the ability to talk to friends using Google.
This is a tactic referred to by "Embrace, extend, and extinguish"