But who, exactly, is supposed to create this “niche content” for them? I think this is something we underestimate—large swaths of people see themselves as consumers of quality content. It is not for them to bring in comments or interesting finds to the communities. This I think is what makes the internet ripe for centralization. You can’t be a non-paying consumer and choose your menu. You can pay with your behavior datapoints and get fads packaged to you, or you can help create an ecosystem where you don’t have to be spied on every click and tap of the day. Choose your path and make peace with it. The worst would be to help create content for a community and be spied while at it.