this post was submitted on 06 Jul 2023
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I'm almost certain there's a first to market FOMO kinda thing happening with influencers/scammers/advertisers. Everyone with that disgusting "grindset" mentality on Instagram just got a blank slate on an entirely new platform with a lot of media attention.
Its happening with every new Twitter replacement. Twitter for all its faults was actually a widely used resource for brands, companies and influencers. Now that it is so erratic they're all trying to jump on anything with a hint of success to replace Twitter.
Brands and government accounts are going to flock to Threads. They want a place for general announcements that has some consistency in moderation and stability. Musk has largely destroyed that on twitter.
I can see it for those types of accounts. The National Weather Service for example doesn't want to deal with random tweet limits and pricing changes and all that. All they need is a stable platform that is popular. If Threads can give them that, I can see it taking off. Already it seems to have more hype and activity than any other alternative in the last few months.