this post was submitted on 20 Sep 2023
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Whats interesting is that most people would consider the original to be art, and most people would consider just the cocks to not be art, but are the cocks with the statement of intent art or naw? If just the cocks are not art, and the cocks with the statement are, then do the cocks become art if the artist knows about the art that used to be there? Do they become art if the viewer knows about the cocks and infers the missing statement? That's the interesting question here, because it implies that the piece can be art to one person who knows the context and not art to another person who is only aware of the cocks.
I find that it makes most sense to me to answer "is this and that art"-questions with a yes by default. Is it made by a human with the intent to convey a message? Art. Any other approach always seems to end in questions of taste.
So is marketing material art? Is it art if the message is "give me money" or "buy this product?"
While I don't like that particular art form and choose not to look at it whenever possible, I'd say yes. A lot of art tries to get you to think, feel or do something and I don't see how this is fundamentally different, even though it seems a little sick at first. From the perspective of, say, the graphic designer for the ad campaign, it might very well be art.