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YouTube's plan backfires, people are installing better ad blockers (www.androidauthority.com)

submitted 11 months ago by ijeff@lemdro.id to c/technology@lemmy.world

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cross-posted from: https://lemdro.id/post/2883134 (!android@lemdro.id)

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[–] chiliedogg@lemmy.world 41 points 11 months ago (8 children)

Not everybody is.

That's the thing, even if 95% of users currently using ad blockers block ads anyway or leave the service, YouTube still wins big.

They aren't worried at all about alienating users from which they can't extract ad revenue. Those on the margin that turn off ad blockers or subscribe to a paid plan are the target, not everyone else.

[–] Lifter@discuss.tchncs.de 9 points 11 months ago (2 children)

This doesn't make sense because they have the monopoly on video now. By monetizing a bit they are creating a a huge demand for a competitor, risking their monopoly.

[–] ToxicWaste@lemm.ee 4 points 11 months ago (1 children)

I want to believe that you are right - but don't think you are. I wanted to switch over to rumble. But, except two, none of the creators i regularly watch are there. Fine, let's try Odysee: geoblocking my location atm.

The only reason, why i use other platforms is Grayjay. It aggregates content from wherever you want and creates one feed. If it wasn't for this app, i'd probably only use YT with better adblocks.

That is the extent of their monopoly right now.

[–] bufalo1973@lemmy.ml 3 points 11 months ago (1 children)

I know it has a lot less content but you could try PeerTube.

[–] ToxicWaste@lemm.ee 2 points 11 months ago

Same problem, except it is even more niche. Does not really make sense as a YT stand-in. Tied into a collected feed it makes sense, which luckily is enabled by apps like Grayjay.

[–] chiliedogg@lemmy.world 2 points 11 months ago

Having a monopoly is why it makes sense.

Who else is gonna spend billions building up a legitimate competitor in a extraordinarily expensive business where almost everyone loses money?

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