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Actors say Hollywood studios want their AI replicas — for free, forever
(www.theverge.com)
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this post was submitted on 14 Jul 2023
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Technology
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Don't we already have pretty robust laws when it comes to person's likeness?
I presume most contracts cover this aspect mainly for the purposes of marketing and future references. Of course the actors probably didn't expect the extent the current technology could allow their likeness to be exploited.
It would probably make sense to require more specific contracts for this purpose, and have previously signed general contracts become insufficient for using actors' likeness for this purpose.
They say they are expected to accept contracts that were designed for the old business model while the industry structure and technologies have changed. Here's some video of the speeches & demonstrations.
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