this post was submitted on 26 Jan 2024
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Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 8 months ago by MicroWave@lemmy.world to c/evs@lemmy.world
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] 0110010001100010@lemmy.world 43 points 8 months ago (5 children)

Honestly, I would kill for an EV. I'm ready to setup the charging station already since I have a 240v 50a run in my garage. I even do electrical work and could install it myself.

As the article notes though, it's way too expensive for me to consider at the moment. I drive maybe 100 miles a week but it's usually a lot less so I would be a perfect candidate.

However, a $7k or less older ICE vehicle does what I need. I can buy a fuck-ton of gas for $43k.... Including the added maintenance. I'm also hesitant to buy an older EV due to battery deterioration and not knowing if I will have to pay a ton to replace the batteries.

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