Probably went something like this:

"Marketing believes that this will do well in grass roots advertising as it suggests cunnilingus, while not being so explicit as to make it obvious. These things get shared around with 'did they know' or 'how'd this make it past marketing' comments quite often so at best, we get free word of mouth, at worst we say 'we had no idea how this fell through and are reviewing our reviewing proccess.' Either way, we increase distribution of our campaign."

It worked too, I had no clue a second one, let alone a third, existed