this post was submitted on 16 Feb 2024
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[–] EdibleFriend@lemmy.world 182 points 7 months ago (21 children)

Jesus fuck how can they be this pathetically transparent?

[–] sbv@sh.itjust.works 155 points 7 months ago* (last edited 7 months ago) (4 children)

Amazon probably outsourcing to a PR that specializes in union busting.

  1. But the PR firm that has little technical expertise - they just know they need bots to do some astroturfing.

  2. So the PR firm outsources to an IT consulting firm.

  3. But the IT consulting firm only bids on contracts, they don't do the actual work, so they find a subcontractor.

  4. The subcontractor may hire subcontractors. Continue this step for however many iterations the value of the contract will allow.

  5. Eventually the subcontractor hires a gig worker or an underpaid staffer to do the minimal amount of work possible.

  6. The gig worker avoids as much effort as possible, because they're paid by volume rather than time.

At this point the requirements may or may not be fulfilled, but the admins of each org are satisfied, so they move on to the next contract without verifying the work.

Edit: I wrote this facetiously, but u/SpaceNoodle found a news article suggesting at least some of these accounts are legit, as backed up by a Belling Cat investigation.

[–] SpaceNoodle@lemmy.world 48 points 7 months ago* (last edited 7 months ago) (1 children)

No, they rolled their own in-house program to get real brainwashed dolts to be "brand ambassadors."

[–] princessnorah@lemmy.blahaj.zone 12 points 7 months ago (3 children)

Not saying I don’t believe you at all, but would love to read about this if you have a source?

[–] SpaceNoodle@lemmy.world 21 points 7 months ago* (last edited 7 months ago)

https://futurism.com/the-byte/amazon-bizarre-brand-ambassadors-real-employees

Searching for "Amazon brand ambassadors" should help you find more articles.

[–] Micromot@feddit.de 11 points 7 months ago (1 children)

I think it's just speculations

[–] SpaceNoodle@lemmy.world 16 points 7 months ago (1 children)
[–] Micromot@feddit.de 1 points 7 months ago* (last edited 7 months ago) (2 children)

Interesting, I can't verify this though

[–] SpaceNoodle@lemmy.world 10 points 7 months ago (1 children)

How do you expect to verify it? Are the quotes directly from Amazon PR in that article somehow insufficient?

[–] Micromot@feddit.de 1 points 7 months ago (1 children)

That's not what I 'm saying, I do believe you but it is not something I would tell someone else as a fact, knowing amazon it is very probable though

[–] SpaceNoodle@lemmy.world 8 points 7 months ago (1 children)

But ... it's a fact. It's documented. Amazon literally said they did it.

[–] Micromot@feddit.de 2 points 7 months ago

Alright, must have misread something, sorry

[–] sbv@sh.itjust.works 5 points 7 months ago

The article references a Belling Cat investigation where they find evidence suggesting it's legit: https://www.bellingcat.com/news/americas/2019/08/15/amazons-online-bezos-brigade-unleashed-on-twitter/

[–] nul@programming.dev 12 points 7 months ago

If Amazon wants better astroturfing from the gig workers, those gig workers doing the actual work need to get a much bigger chunk of the money. They should unionize!

[–] SpaceCowboy@lemmy.ca 9 points 7 months ago

Damn it seems even PR firms that specializes in union busting have been enshittified too? Is nothing sacred?

[–] alnitak@yiffit.net 8 points 7 months ago

Sounds like they could use a union :p

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