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Wendy’s clarifies position on dynamic pricing, says it won't raise prices (triblive.com)

submitted 4 months ago by tintory@lemm.ee to c/economicsbusiness@lemmy.world

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[–] teft@lemmy.world 22 points 4 months ago (3 children)

A Wendy’s spokesperson told Fox Business on Monday that the chain will begin testing digital menu boards in 2025 that will utilize dynamic pricing and artificial intelligence-enabled menu changes and “suggestive selling based on factors such as weather.”

That's not better...

[–] agent_flounder@lemmy.world 2 points 4 months ago (2 children)

Snow day, go to Wendy's and now chili is $30.00. Hot summer day? One small frosty for only 99.99! Can't wait.

[–] SaiPenguin@lemmy.world 1 points 4 months ago (1 children)

I believe suggestive selling based on the weather would not be price related but means they would dynamically update their displays to highlight specific menu items.

[–] Anticorp@lemmy.world 1 points 4 months ago

It's definitely going to be surge pricing enabled. Perhaps not initially, but soon.