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Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

230 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

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[–] MaxPow3r11@lemmy.world 34 points 6 months ago (8 children)

-religious propaganda -gambling bullshit (including crypto/crypto adjacent bullshit) -military brainwashing/propaganda -alcohol ads

Just the worst fucking garbage bullshit.

[–] DragonTypeWyvern@literature.cafe 9 points 6 months ago (6 children)

r/Atheism held the line for decades, and y'all cyberbullied them for it.

[–] andros_rex@lemmy.world 2 points 6 months ago (4 children)

IMHO, it was an elevator ride that killed r/atheism…

[–] JonVoightKampff@lemmy.world 3 points 6 months ago* (last edited 6 months ago) (1 children)

I always thought it was the "faces of atheism" thread.

https://www.reddit.com/r/MuseumOfReddit/comments/38i8se/the_faces_of_atheism/?rdt=63339

[–] andros_rex@lemmy.world 2 points 6 months ago

That was a killing blow + “the professional quote maker.”

But it was a good place for some decent discussion back in the day. I learned enough biology from arguing with creationists there + youtube to test out of college biology….

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