this post was submitted on 27 Mar 2024
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Mildly Infuriating
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The marketing is "get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as 'content'." Looks like it worked perfectly.
Yeah but I still don’t want to buy it lol
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
Quick, without looking it up, how many days ate there in a Saturn year?
If you don't know, they have successfully bypassed your conscious mind.
Sometimes an ad so shitty that you can't even remember neither logo nor the brand is just a shitty ad.
Any time you see stuff about the "accessing the unconscious" assume it's BS until otherwise proven. That being said, brand recognition is a real thing that gets worried about, and passive absorption of it might be the idea here. There's two logos and they're both right in the center.