this post was submitted on 05 Aug 2023
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Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI. (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company's research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

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[–] Zerlyna@lemmy.world 3 points 1 year ago (23 children)

I remember when it was “innovate, not imitate”.😔

[–] kescusay@lemmy.world 54 points 1 year ago (18 children)

It was never really all that innovative a company. What Apple has excelled at in the past is making an idea really polished and well-integrated into the Apple ecosystem in ways that feel a lot more natural than most other implementations, to the point that it comes off as innovative - even if it's a feature everyone else has too.

The iPhone, for example, wasn't the only smartphone around when it released, and not even the most capable one. It was missing a ton of features BlackBerry had. Heck, it wasn't even the first touchscreen phone - that would be the IBM Simon, which came out in 1992.

But what the iPhone did was put it all into an attractive package that worked really well with Apple's services.

So I don't think the fact that they're following on LLM development instead of leading will necessarily mean Apple's version won't end up in the lead.

(Disclaimer: I'm not an Apple fan at all and think LLMs are a terrible idea for most implementations they're being put towards.)

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