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[-] JayTreeman@fedia.io 17 points 5 days ago

Too big to fail? Search is only one revenue stream.

[-] Codilingus@sh.itjust.works 7 points 4 days ago

That'd be advertising, and by a mile.

Through search. They make a ton with ads on the search page, sponsored links, etc.

[-] laurelraven@lemmy.blahaj.zone 3 points 3 days ago* (last edited 3 days ago)

I'm pretty sure their ad revenue from their own pages is a tiny fraction of their overall advertising revenue... They basically own the advertising market online, almost anywhere you see ads googie is getting a cut

[-] sugar_in_your_tea@sh.itjust.works 3 points 3 days ago* (last edited 3 days ago)

This source seems to indicate that's not the case:

  1. Google Search & Other (56.93%)

    2023 Total Google Search & Other Revenue: $175.04 billion
    This is revenue generated primarily from ads shown on Google’s search results pages and other search-related services.

  2. YouTube Ads (10.26%)

    2023 Total Youtube Ads Revenue: $31.51 billion
    This is revenue from ads shown on YouTube videos, including display ads, overlay ads, skippable video ads, and non-skippable video ads.

  3. Google Network (10.20%)

    2023 Total Google Network Revenue: $31.316 billion
    This is revenue from ads displayed on websites and apps that are part of Google’s ad network, beyond Google-owned properties.

  4. Google Other (11.26%)

    2023 Total Google Other Revenue: $34.68 billion
    This is revenue from Google’s other ventures and products, such as hardware (like Pixel phones and Nest devices), Play Store purchases, and other non-advertising sources.

  5. Google Cloud (10.75%)

    2023 Total Google Cloud Revenue: $33.08 billion
    This is revenue from Google’s cloud computing services, such as computing power, storage, and data analytics offered to businesses and developers.

So, 57% from search, and only 10% from ads on non-Google pages.

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this post was submitted on 25 Jun 2024
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