As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[–] Mozami@kbin.social 11 points 1 year ago

Bad choice after bad choice.

[–] voxov7@lemmy.world 10 points 1 year ago (6 children)

Why aren't posts on mastodon called "toots"?

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[–] WhoRoger@lemmy.world 9 points 1 year ago

Is that why I've seen more people today wanting to bitch about politics in completely random threads?

[–] CharlieAus@lemmy.world 7 points 1 year ago

Addiction it is. They think they are advocating for health and social justice. But they're not. They're just addicted to Twitter/X. I mean... it's owned by someone who pays fascists to post on there, but they are still there? WTAF?

[–] tabular@lemmy.world 6 points 1 year ago (3 children)

When is rebranding ever good for users/consumers?

[–] ren@lemmy.world 7 points 1 year ago

Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.

All good.

But for Dunkin Donuts to suddenly rename itself “Place” - not so good.

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