Technology

59149 readers

2409 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

1232

Google gets its way, bakes a user-tracking ad platform directly into Chrome (arstechnica.com)

submitted 8 months ago by rimu@piefed.social to c/technology@lemmy.world

201 comments fedilink hide all child comments

If you can, use Firefox.

(page 3) 50 comments

sorted by: hot top controversial new old

[–] autotldr@lemmings.world 7 points 8 months ago

This is the best summary I could come up with:

Unlike the glitzy front-page Google blog post that the redesign got, the big ad platform launch announcement is tucked away on the privacysandbox.com page.

The blog post says the ad platform is hitting "general availability" today, meaning it has rolled out to most Chrome users.

This has been a long time coming, with the APIs rolling out about a month ago and a million incremental steps in the beta and dev builds, but now the deed is finally done.

Users should see a pop-up when they start up Chrome soon, informing them that an "ad privacy" feature has been rolled out to them and enabled.

That's actually what started this whole process: Apple dealt a giant blow to Google's core revenue stream when it blocked third-party cookies in Safari in 2020.

Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads."

The original article contains 587 words, the summary contains 150 words. Saved 74%. I'm a bot and I'm open source!

[–] gedaliyah@lemmy.world 6 points 8 months ago (2 children)

My question as a total luddite is whether or not it will be possible for Chromium based browsers to maintain a version without this. I use Firefox on all my devices so it's not an issue, but I'm curious about other popular browsers, especially those like DDG or brave that emphasize privacy.