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As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch (techcrunch.com)

submitted 1 year ago by Frostwolf@lemmy.world to c/technology@lemmy.world

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It's not just lemmy that's benefiting from Elon Musk.

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[–] some_designer_dude@lemmy.world 14 points 1 year ago (1 children)

Imagine your favourite fancy restaurant suddenly adopts an extreme “Batman” theme. Same food, but just hardcore decorated a la the Dark Knight. You’d probably still go there, but you’d have a different time. And you’d reconsider the types of people you’d bring there, etc.

Brand is far more than the logo in the top corner, and I think marketing textbooks are going to use Twitter -> X as an example of how not to do things.

[–] MajorHavoc@lemmy.world 9 points 1 year ago* (last edited 1 year ago)

Now I'm imagining meeting a professional contact at a classy Italian sit down place, but the waitress greats us with a deep gravely "I'm Batman."

Thank you for building that moment for me. And yeah, I see exactly your point now. If I hadn't already left X, I would be concerned about sharing a personal and professional brand with it.