this post was submitted on 21 Aug 2024
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Electric Vehicles

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Ford writes off $1.9bn as it cancels plans for all-electric large SUV in US (www.theguardian.com)
submitted 2 months ago by AmbiguousProps to c/evs@lemmy.world
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Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

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[–] burble@lemmy.dbzer0.com 14 points 2 months ago (1 children)

A barebones ("work truck"?) electric Maverick would be wonderful.

[–] buzz86us@lemmy.world 16 points 2 months ago (1 children)

💯💯 Just a basic electric poverty spec truck with roll up windows, and a dot matrix radio 260 miles of range, and 150kW charging We don't need all this smart crap just own the fact that you're old hat

[–] fruitycoder@sh.itjust.works 1 points 2 months ago (1 children)

The smart crap is pennies on the dollar compared to rest of it.

[–] buzz86us@lemmy.world 2 points 2 months ago (1 children)

And yet that is the shit that breaks and takes down there whole truck

[–] fruitycoder@sh.itjust.works 1 points 2 months ago

Honestly its wild to hear how intergrated some infotainment systems and critical systems are.