this post was submitted on 23 Aug 2024
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Explain Like I'm Five
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PPA, or Privacy Preserving Attribution, is supposed to be a more-private alternative to cross-site tracking. Mozillas idea was: what if we could give advertisers metrics without compromising individuals privacy? Honestly, it doesn’t really impact you as a user or your privacy.
The problem is:
Sites will continue to use cross-site tracking techniques anyway.
This feature was enabled for everyone without their consent or giving them an option to choose.
You can disable it, though…
Settings > Privacy & Security > Website Advertising Preferences.
Uncheck “Allow websites to perform privacy-preserving ad measurement”
I checked my settings and it was already off
It’s carbon monoxide bro