this post was submitted on 25 Aug 2024
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They did the same with Dota 2. If you wanted a key, you could just ask Valve directly and get one (if none of your friends had a spare), it was not an exclusive club house for the cool kids.
I don't think it's 4D-marketing chess, it's more like people who've already shown enough interest to ask for an invite are more likely to leave feedback when they find something off with it.