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Ad firm plans to use people’s data in a maneuver to sink data privacy bill (www.politico.com)

submitted 1 year ago by ProfessorPeregrine@reddthat.com to c/technology@lemmy.world

28 comments fedilink hide all child comments

Internal emails highlight how an advertising company can use its in-house resources to oppose public policy proposals.

One of the world’s largest advertising firms is crafting a campaign to thwart a California bill intended to enhance people’s control over the data that companies collect on them.

According to emails obtained by POLITICO, the Interpublic Group is coordinating an effort against a bill that would make it easier for people to request that data brokers — firms that collect and sell personal information — delete their dossiers.

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[–] sudo 5 points 1 year ago (3 children)

You say everyone hates then but honestly it's really not true. Plenty of people are annoyed by ads, others tolerate them, sometimes people even enjoy them (see Superbowl shit or people sharing meme ads and commercials) and honestly that's part of the problem. Ads have been a part of so many people lives for so long they can't even imagine a world where they aren't constantly bombarded by ads and having them privacy exploited for corporate gains.

Personally I'm vehemently opposed to ads and go out of my way to block them in every way I can, but fundamentally many people don't see them as an issue or are too attached to the corporate teat to try voting with their wallet to suppress the problem.

[–] Loulou@lemmy.mindoki.com 18 points 1 year ago

Just because you like to be attached to a pole doesn't mean we should let companies attach us all to a pole.

If someone "likes" commercials, well I guess we could have a web-place for them where they can go and we can avoid.

[–] Gnubeutel@feddit.de 3 points 1 year ago

Ads themselves are just annoying but tolerable. But we're talking about targeted marketing. Ad companies keep data on you, the user, so they can squeeze out a bit more money from avertisers. That requires the users' consent in many parts of the world and ad companies still try to weasel around that. When you don't want them to have your data, a word from you should be enough. No hidden options, no clicking through a dozen pages, no ifs and whens.