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Lionsgate sells movie catalog to AI video startup Runway hoping to replace artists and FX (pivot-to-ai.com)

submitted 6 days ago by dgerard@awful.systems to c/techtakes@awful.systems

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[–] tankplanker@lemmy.world 2 points 5 days ago

Its the same for films, without Robbie and Gosling would Barbie have done half as well with no name actors or even worse AI generated actors? I am sure Gerwig brought positive attention to the film from her name as well. Name value is important and as Kevin Hart and the Rock are finding out if you don't spend maintaining it properly its quite easy to lose all that positive association.