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I think the question to ask about this is why it's such a unique problem to america. Much like guns.
Here in the UK 15% of men do online gambling and 4% of women. Ok so the top line of data says that 40% of people do gambling but this is only because of scratchcards at petrol stations. When you remove these it drops to 15 and 4.
Why is this situation so significantly worse in america? What is unique about american society and culture that causes 33% of americans to be betting on sports, let alone other stuff?
Supreme court struck down a law banning sports gambling in 2018 on the logic that "illegal gambling is already happening, might as well make it legal and cut out the criminals!". The now-legal betting companies started pushing a non-stop torrent of pro-gambling ads immediately.
Australia is also pretty bad, see below:
That SAME FUCKING TAKE is in THIS THREAD, RIGHT NOW.
So is the problem marketing?
I don't know what differences lie in the marketing that is allowed here vs US.
I think the apps originated in silicon valley, so they had tons of money behind them that was willing to make a marketing push. Ads for them were already present as early as 2015 IIRC, even when they were still technically illegal, but nobody got arrested that I know of.