56
Yes, Actually, Individual Responsibility Is Essential to Solving the Climate Crisis
(www.sierraclub.org)
this post was submitted on 27 Sep 2024
56 points (68.9% liked)
Solarpunk
5344 readers
160 users here now
The space to discuss Solarpunk itself and Solarpunk related stuff that doesn't fit elsewhere.
Join our chat: Movim or XMPP client.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
In 2005, fossil fuel company BP hired the large advertising campaign Ogilvy to popularize the idea of a carbon footprint for individuals.
BP oil company pushed the idea that our individual carbon footprints matter so that everyone can share the blame of what the fossil fuel industry has done.
Don’t fall for it. Only corporations pollute enough to matter. Only corporations can provide alternatives to fossil fuels. Only corporations can make a meaningful reduction to greenhouse gas emissions.
The most significant difference individuals can make is to create political and legal pressure by voting and protesting.
Well can also stop giving them our money. Reduce consumption of their products through alternatives and overall reduction. We can also divest our investments away from funds that include their shares.
I’m not saying to do nothing as individuals.
Just pointing out that the fossil fuel industry paid a marketing team to push the idea of individual carbon footprints for a reason.
100 companies have been responsible for 71% of global greenhouse gas emissions. That means that the remaining 29% of emissions are shared by all the other companies and consumers. Even if you split that remainder evenly between all other companies and consumers, that’s only 14% all emissions being caused by consumers and it’s probably more likely in the single digits.
This is why the fossil fuel industry pays a marketing team to get the public focused on their individual carbon footprint. So you’re focused on the less than 14% of the total emissions instead of the other 86%
Which, as I said, is exactly why we should stop giving them our money. Divestment is a key thing people can will hurt these companies massively.
“We” as in consumers don’t use enough to hurt companies by divesting.
By all means do anything you can to reduce your individual carbon footprint. But do so knowing it is just a drop in the ocean. Such a small difference that it might as well be nothing.
But if you convince the public that our individual choices can fix climate change then we end up with paper straws instead of systemic change.
I think you're confused by what divesting is. That's us as business owners, not as customers (obviously we as customers can hit them simultaneously from the other side too).
Yes, individually it doesn't hurt them much, but it becomes the death of a thousand cuts.
If you can put pressure on your pension provider, local government, church, favourite charity or any other organisation you care about to drop funds with them in entirely then all the better.
Divesting is not to do with that, it's about hitting these companies right in the share price.
Here is the definition of divesting.
You seem to be confused about what individual carbon footprint is because you’re talking about business choices as if they are an individuals choices.
Business owners divesting has nothing to do with an individuals carbon footprint.
This is accomplished by group action and legal/political pressure which is the opposite of reducing your individual carbon footprint. That is the systemic change I am saying we need.
Not telling people they need to walk to work so they don’t burn fuel. Or get solar panels to stop funding coal, when they live in an apartment.