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Deceptichum@quokk.au

Australia’s media concentration ranked second-worst in world as experts call for levy on tech firms (www.theguardian.com)

submitted 1 month ago by Aussieiuszko@aussie.zone to c/world@quokk.au

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Google and Meta account for 70% of digital advertising and should pay a levy to fund traditional media, according to a new report on media concentration led by researchers from several Australian universities.

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[–] No1@aussie.zone 2 points 1 month ago* (last edited 1 month ago)

I often wonder how long the 'traditional media' has left.

Newspapers? Radio? Television? Young people don't do that.

I laughed when Meta stopped paying extortion to Australian media companies, and of course, now they want to find another way to force them to pay anyway.

Edit: actually, the government already has the power to do so. They simply need to 'designate' Meta, and can force them into mediating a deal. Meta is just taking the approach they don't do news, so are calling the government's bluff and I'd expect a court battle if the government tries to force it.

I also am a bit fearful of what would happen if Murdoch struck a deal for Meta to exclusively peddle only Fox/Sky News

Lastly, power hates decentralisation, as it is a loss of control. And these current media laws it's actually a very small step away from preventing eg Lemmy from posting news articles. All the government needs to do is 'designate' aussie.zone, and that would force mediation to media deals....