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Up untill a week ago Nofrills carried these "three packs" of salmon for $10. Now the same pack contains two for the same $10. I thought it felt light when I bought it yesterday.
This comes to about $0.02 increase per gram, and a $1.10 price increase overall. Or a 11% increase in price overall. Meanwhile inflation is at 6-7%?
I want to say this is one of the more obtuse examples of shrinkflation. A lot of it is simply to allow a product, usually something by weight like cereal (where you're not getting x individual pieces), to completely sell out, only to be replaced with one with nominally fewer grams of product while maintaining price. Usually with a 2-3 week gap between the old product and new. Usually it will come back with a redesigned box or something or new "eco" packaging that helps to distract from the fact that they just performed a 10%+ moneygrab on your lucky charms. Most people are content to just be able to buy the product again, and since it's been completely sold out with no product to compare with, there's less of a chance anyone is going to be able to have something to directly compare to when buying the updated product.
If they had instead sold 3x fillets at 200g, I have serious doubts even you would have noticed; but since they moved to larger, but fewer fillets, it's starkly obvious that something happened.