Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)

submitted 1 year ago by trashhalo@beehaw.org to c/technology@beehaw.org

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Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.

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[-] pork_slam@beehaw.org 5 points 1 year ago

Their using a women to be their fall guy. Kinda like what reddit did. Watch her leave after a few months. I think elon should have kept his mouth shut and not buy every company just cause. He should've stick with space ex and tesla and be a genius CEO, or what they were calling him. The guy is stupid.

[-] TechyDad@beehaw.org 8 points 1 year ago

The only reason that he seemed like a "Genius CEO" with SpaceX and Tesla was because those companies had layers of management dedicated to protecting the company from Musk.

If Musk marched into Tesla and decided that all Tesla cars should have eyeball shaped headlights, managers would tell him what a genius idea that was and that they'd get right on it. Then, they'd distract him with something else while the idea went in the trash can.

Twitter has no such management layer so every Elon Epiphany becomes Twitter policy no matter how bad or destructive it is. SpaceX and Tesla were successes despite Musk and Musk gained his "genius" reputation because those companies were able to filter out his idiocy.

[-] pork_slam@beehaw.org 2 points 1 year ago

Dad, don't get me wrong. I don't think he's a genius. But yeah, with regard to the level of management in which he was buried in those companies - yeah, they greatly protected themselves from him.

I just find it such a waste that he could ruin the greater reach of people that twitter has and they are using a woman for it!

On top of being a stupid blabbering flog, he went on and become himself!