Privacy

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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

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Is this commercialized de-anonymizing technology? (confection.io)

submitted 1 year ago by Akovia@latte.isnot.coffee to c/privacy@lemmy.ml

6 comments fedilink hide all child comments

They are claiming the ability to circumnavigate privacy focused browsers to retain the ability to track users for advertising.

I always knew it was possible to do so. I just didn't realize it was actively being sold as a service.

How would combat this?

Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.

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[–] Akovia@latte.isnot.coffee 2 points 1 year ago

I'm all for corrupting their advertising profile for sure, but I wondered if there was a way to effectively block them completely. (probably not)

My guess is that if they aren't doing it already, that with the power of AI, they will be able to parse out the different users on the same profiles before long by how you use different services and will still be able to target you.

I hate when it feels like we are losing this cat and mouse game