this post was submitted on 13 Jan 2025
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Xiaohongshu, China's answer to Instagram, hits no. 1 on the App Store as TikTok faces US shutdown (techcrunch.com)
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[–] RedColossus@lemmygrad.ml 20 points 2 months ago* (last edited 2 months ago)

I think with a Western style rebrand it could be a real success. I still think anything called “Xiaohongshu” is still a bridge too far for most Westerners.

Edit: Apparently the English name is “Red Note”, they need to put it in the branding.