this post was submitted on 03 Feb 2025
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Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)
submitted 1 day ago* (last edited 1 day ago) by NoSpotOfGround@lemmy.world to c/technology@lemmy.world
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] thejml@lemm.ee 16 points 1 day ago* (last edited 1 day ago)

Turns out the group of people who look at mid nineties Laura Croft and think “that low polygon count asthenic is exactly how I like my women and trucks, I’ve got lots of disposable income to buy a truck that can’t do many truck things well, and I’m glad a far right ketamine fueled tech bro is running the company!” Is a small number of people.