this post was submitted on 03 Feb 2025
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Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)
submitted 1 day ago* (last edited 1 day ago) by NoSpotOfGround@lemmy.world to c/technology@lemmy.world
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] JordanZ@lemmy.world 90 points 1 day ago (3 children)

Who would have thought the preorders all dried up when they advertised it at $39,900 but launched it at $60,990.

[–] ThomasCrappersGhost@feddit.uk 6 points 18 hours ago (1 children)

Were people allowed to cancel orders due to that price hike?

[–] JordanZ@lemmy.world 12 points 18 hours ago

Yep…

Until your Cybertruck is delivered, you may cancel your reservation at any time and receive a full refund of your pre-order payment.

[–] ripcord@lemmy.world 3 points 15 hours ago (1 children)

Have they actually sold any for that little?

[–] JordanZ@lemmy.world 1 points 3 hours ago (1 children)

Well no…cause they advertised it as a base price so I kept like and like together. That 60K price is for the RWD model that isn’t even out yet. The AWD model starts at just shy of 80K.

[–] ripcord@lemmy.world 1 points 3 hours ago* (last edited 3 hours ago) (1 children)

Yeah I thought so.

Quite a few people would think $60k is a good price. It's not, but it's more palatable in the current car market.

$80k+ for it is only justifiable by shitheads.

[–] JordanZ@lemmy.world 1 points 3 hours ago

If you want the whole picture…

They announcement price versus what they are at now.

Dual Motor AWD: $49,900 => $79,990

Tri-Motor AWD: $69,900 => $99,990

[–] buzz86us@lemmy.world 3 points 18 hours ago

Exactly I thought this would be a purely functional truck at a good price, but for that much it is not worth it