this post was submitted on 06 Jul 2023
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Because Mastodon is the Linux of social media...and we all know how popular that OS is on the desktop. Techie people have a habit of putting themselves in a bubble and think everything is as easy to use for a normal person as it is for them.
I've stopped explaining it to my friends and family because they literally just give me blank stares when I even say the word "federated". If they want to come over, they can figure it out on their own just like I did. You can't beat it into them.
It's the advantage of advertising money and monopoly abuse. Nobody advertises linux, when's the last time you saw a linux commercial? You don't. You'll never be inundated with linux or fediverse advertisements, so nobody gets to find out you exist. You'll notice how in the media free software is never mentioned, ever, unless it's something scary with the tired old picture of a dude in masked street garb looking to steal your families identity and make them destitute.
Linux low market-share (in the desktop space) has less to do with marketing and more with the fact, that Microsoft has made many contracts with PC vendors and professional PC users everywhere.
Normies don't install any OS. Businesses don't want to waste time and money switching over to Linux.
Marketing in the OS space is practically irrelevant.
Sounds like it falls under the monopoly abuse they mentioned.
Then that's good because there are still Linux users after all these years and it could mean there are still going to be stubborn Fediverse users in the long run despite all the EEE attempts.
At some point, honestly, it's just inertia. My sister is smart enough to figure out Mastodon, she calls instances confusing because she just doesn't WANT to move. She's still on Facebook, saying she's just not into Twitter or Reddit like stuff, but she'll be on Threads I bet.
I don't think we need to be the biggest thing in the world, though, as long as we have ENOUGH people in the Fediverse to be active.