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Discussion Thread: Tuesday, 4 March 2025 (aussie.zone)

submitted 3 days ago by briongloid@aussie.zone to c/melbourne@aussie.zone

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[–] Nath@aussie.zone 6 points 2 days ago (1 children)

Quick thoughts:

The store name/URL is wonderful - definite winner, there. It's memorable and easy to type.
There's something really off about the models. If those are real women, they've been airbrushed into the uncanny valley. If they're AI-generated, that would make sense. I have no idea how you could go about fixing them, but yeah - that'd be my first priority in your shoes. Photoshoots and models are super expensive, I realise.
I don't know about the rave scene or what what the GenZ crowd in general are into. I can say that I doubt any of this stuff would appeal to my wife though. Possibly the red one? By targeting a crowd, are you turning off a large potential client base?
The website itself looks basic - like a template off square or wordpress or something. That's not necessarily a bad thing, but I'd emphasise that you are real some more - ABN, Contact details etc.
The three things I care about as a customer are: Quality, Price and how long it takes for my stuff to arrive. I'm variable on #2, depending on #3. I'll pay more to have my stuff sooner. If it's going to take two weeks to come from China, be super clear about this.
As to quality, be really upfront about that. If the quality of the product is dubious, don't try and spin it as excellent quality.

There's probably a lot more to cover. At a glance, the range of products looks really limiting. I'm at work and can't really be closely scrutinising a lingerie store, so I only spent about 2 minutes on the site. A wider range will probably increase the trustworthiness of the site.

[–] tombruzzo@aussie.zone 2 points 2 days ago

Thanks for the feedback. I wanted to start with a limited range but I could add more accessories to pad out the listings more.

The photos aren't great. I'd really like to get photos of real women on there. Ones where they're wearing things as part of an actual outfit, there's a background, they've got tattoos and coloured hair and whatnot. I could reach out to people and see if they'd take photos in exchange for free product.

I want to target a specific crowd to start with so it's easier for me to target ads. No one knows about the store so I don't need to worry about excluding anyone. If I target a segment I can put new products on the website that may encourage return customers as well.

I'll add more company details so the website feels more legit. I can do some website updates but I'm not a front end designer and that will take a while. At the moment I don't mind if it comes across as one person doing their best, and I can spruce it up and add nicer details later.

The product is already here in Australia but I haven't actually seen any of it yet to attest to quality. I might order some of it to check it out for myself, then I have some on hand for potential local models. I might be able to take some real photos myself of flat lays on a bed or something.

This has given me a bit more to go off so this has been really helpful, thank you.