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It tastes great! I always recommend it as a Czech refreshing drink to my friends from abroad who don't know it. But i have learned not to compare it with Cola anymore. Its not a cola alternative. It has its own unique and delicious taste. The only thing that it has similar to coke is the color and fizzyness. Tastewise it is superior to Cola in my opinion because it is not so sweet. And it tastes much more of herbs.

When i advertise it as coke-like to friends from abroad they just seem to think this is shitty coke. When you say look this is a super refreshing drink that tastes a bit of herbs and it is pretty unique in its taste, they tend to be pleasantly surprised.