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submitted 1 year ago by misk@sopuli.xyz to c/technology@lemmy.world

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[–] kent_eh@lemmy.ca 3 points 1 year ago

because it can pull people to the longer content.

In the experience of many youtubers, the shorts audience and long format audience is 2 distinctly different groups with almost no overlap.

Shorts may drive subscriptions, but it doesn't significantly translate to more views or watch time on normal videos.