This wording is a bit strange, are they tracking the new steam accounts that signed up to buy a specific 2023 title (like Baldur's Gate 3, Hogwarts Legacy, or Starfield)?

If so it says more about the specific demographic attracted to that unknown title than it does about Steam in general.

Edit:

The methodology is explained here:

https://store.steampowered.com/news/group/4145017/view/751641001553035271

To gather data illustrating the effectiveness of that approach, we went all the way back to 2023 and identified the biggest 20 releases of that year. We looked at every new first-time purchaser generated by those products (that is, an account making a purchase, or redeeming a Steam key, for the first time) for a total of 1.7 million new users.

[–] ka1ikasan@lemmy.zip 5 points 1 day ago

Yeah, that's a bit strange. Not everyone starts their account by a big game. My current steam account is quite old and first games were the ones I could afford back then as a student: indie titles, freebies, maybe one big game at some point. My previous account was only for HL / CS.