this post was submitted on 16 Mar 2025
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There's something about his presentation style I just can't stand. Just the epitome of the "hey what's up guys" approach.
I think that's largely because he wants to make his channel as kid-friendly as possible. If you watch some of his real early videos, he has a much calmer, more lecture-like demeanor without all the goofy edits and other modern YouTube tropes.
His other big business venture is a subscription box for kids, which I think it aimed for around 8-13 year olds, so I imagine he's adopted his current personality to try to appeal to that audience.
It's for kids, dude
His target audience is teenagers, so that’s what you get. I think having a guy like him teach kids about LiDAR and stuff in an entertaining way is a win.
But yeah, as a 30 year old I agree he’s a bit too much.
I love some of the stuff he does (the hot wheels race is absolute gold), but I agree. He's only leaned further into the cringe since launching crunch labs.
To be fair, he seems to be targeting kids with his content now. Anything to get kids interested in STEM early is a win in my book.
The hell is the "hey what's up guys" approach? That not a thing.
It's very modern, cheesy & spoon-feedy. Lots of staging. Overly friendly. Like it is filmed with the approval and oversight of HR.
I know what you mean. He does some amazing things, but I tend to stick to the highlights rather than sit through whole videos. This one, the elephant toothpaste vid, and others like it can be watched as a 15 second clip if you just want to see the hook.
It clearly works for his target audience, so I can respect sticking to the formula.
Yeah, clearly someone is watching, you can't deny he's successful.