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submitted 10 months ago* (last edited 10 months ago) by Gsus4@feddit.nl to c/technology@lemmy.world

Main points (to make up for the clickbaity title):

Challenge to bring down European EV manufacturing costs

Lower costs to close price gap with China EVs

China EV sales account for 8% of European total through July

Renault's R5 EV to be 25%-30% cheaper than Scenic/Megane

MUNICH, Sept 4 (Reuters) - Europe's carmakers have a fight on their hands to produce lower-cost electric vehicles (EVs) and erase China's lead in developing cheaper, more consumer-friendly models, executives said at Munich's IAA mobility show.

"We have to close the gap on costs with some Chinese players that started on EVs a generation earlier," Renault (RENA.PA) CEO Luca de Meo told Reuters at the car show, adding when manufacturing costs decline, prices will also go down.

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[-] Hazdaz@lemmy.world 62 points 10 months ago

They creates this mess. This is a perfect "LeopardAteMyFace" situation.

For the last 15 to 20 years car makers have been fighting over themselves to get a foothold into the domestic Chinese market. To do so, the Chinese government required these foreign carmakers partner with a local company. Those local Chinese companies then had access to intellectual property, engineering data, design, planning and a whole host of other internal manufacturing data that was decades ahead of them.

Chinese carmakers were a good 50 years behind the rest of the industrialized world at the turn of the millennium. These days, they are roughly only a few years behind, to actually beijg ahead of them in some ways. All while still having some big labor savings. These Western car makers essentially trained their replacements and they did it for that sweet, sweet short term profit, while the Chinese government was playing the long game.

[-] cyd@lemmy.world 27 points 10 months ago

It's quite a bit more complicated than that. Those joint ventures were for traditional cars, and even today Chinese automakers aren't that great at making internal combustion engines. But in EVs, the Chinese didn't get significant help from joint ventures; their EV industry predates foreign involvement (Tesla only set up there in 2018, a decade after BYD already started making their own EVs).

Sure, the Chinese probably picked up a lot of general industrial know-how from foreign investors, but a lot of their EV expertise is also based on figuring things out for themselves, and seizing an opportunity to exploit a new technology and disrupt slow moving incumbents.

[-] Hazdaz@lemmy.world 13 points 10 months ago

EVs are easily.

They are considerably less complicated than ICE cars. And since they've been building iPhones and Playstations and TVs for a couple of decades now, they have the expertise to manufacture electrical components which is where they have learned about the E in EVs.

[-] Hypx@kbin.social 1 points 10 months ago* (last edited 10 months ago)

This the real truth. Anyone can make a BEV. It implies nothing when someone does. European car makers can do so if they wanted to. The problem is that people don't want BEVs. They're just too expensive and limiting.

[-] xNIBx@kbin.social 6 points 10 months ago* (last edited 10 months ago)

Yeah, it was both. The european brands avoided electric cars for a long time, while the chinese pushed hard for them. And because electric motors and car batteries were a new technology, this was a great opportunity for the chinese to pull ahead(everyone started from 0).

And the chinese also used their cooperations and acquisitions(Volvo and Lotus are owned by the chinese brand Geely), in order to improve the conventional car making part production(everything other than the electric engine and batteries). Tesla followed a similar arc. Their motors/batteries are great, the other parts started as bad but they are improving all the time.

[-] hh93@lemm.ee 15 points 10 months ago* (last edited 10 months ago)

Also to add to that: a lot of the European carmakers also fought governments hard to give them more time with their fossil fuel cars and not to push/benefit EV as much as they wanted

Then Tesla came along and suddenly they had a lot of catch-up to do when they realised that people actually wanted those cars and now they are the ones behind the market since they slept to long

In Germany there's a saying: "Wer nicht mit der Zeit geht der geht mit der Zeit" - basically: "If you're not moving with the changes they will force you out eventually"

[-] Semi-Hemi-Demigod@kbin.social 3 points 10 months ago

China used the same playbook to steal Russian military tech

this post was submitted on 05 Sep 2023
91 points (95.0% liked)

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