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Unity adding a fee for devs for each time a game is installed, after certain thresholds
(www.gamesindustry.biz)
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They haven't been profitable for, like, past half a decade or so. Each year brings bigger and bigger losses.
Seeing how the CEO sold 50k shares over the last year, and another 2k not long ago, I can see it being the last hail mary to extract as much money as possible and sell the company to Microsoft/Apple/Facebook/Whoever is willing to buy