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Unity temporarily closes offices amid death threats following contentious pricing changes
(www.engadget.com)
This is a most excellent place for technology news and articles.
If they had to close their offices, I think that's a good indication of it being serious.
I feel like they could have realized that having their employees sitting around discussing how much their Csuite fucked them probably wasn’t doing them any favors. On the other hand that would also represent a degree of awareness they haven’t really demonstrated a capacity for.
There are some rumors floating around that employees did try to stop this before it went public, but they failed. I agree that they can’t do much now anyways.