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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)

submitted 1 year ago by geosoco@kbin.social to c/games@sh.itjust.works

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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] sugar_in_your_tea@sh.itjust.works 3 points 1 year ago

I don't want ad blocking in my games, because I should never see ads in something I paid for. I hate that trend in streaming services, I hated it in mobile games, and I absolutely will not tolerate it in desktop/console gaming. I'd rather not play games than see ads there.