this post was submitted on 07 Jul 2023
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I this this requires some more subtlety: defederating from a corporate-controlled competitor can prevent Embrace/Extend/Extinguish.
Meanwhile, I think it would be perfectly sensible for businesses to create their own Fediverse instances on their own domain to control their social media presence, and avoid paying to be recognized as who you are. Communities on their instance could replace the once-ubiquitous forums.
I'm akeptical. I suspect they'll mostly use control of an instance to inject their marketing and data collection efforts into the fediverse.
They don't need an instance to do that. They can get whatever data they want from the API on the instances that are out there.